AI Insights · Timothy · January 2022
Top 5 Tower Defense Games on iOS in New Zealand, Q4 2021
Explore the performance of the top 5 tower defense games on iOS in New Zealand during Q4 2021, including weekly trends in downloads, revenue, and active users.
During Q4 2021, the top five tower defense games on iOS in New Zealand showcased varying performance trends in terms of downloads, revenue, and active user metrics. Here’s a detailed look at their performance:
Bloons TD Battles 2, published by Ninja Kiwi, saw its weekly downloads peak at approximately 2.5K in mid-December before declining to 910 by the end of the month. The game's weekly revenue started at around $1.4K in early December but dropped to $505 by the third week, with a slight recovery to $962 in the final week. Active users showed a rise from 1.6K to a peak of 4.6K in mid-December, followed by a decline to 2.2K by the end of the quarter.
Plants vs. Zombies™ 2 from PopCap maintained a steady number of weekly downloads, averaging around 500, with a notable increase to 678 in the last week of December. Revenue fluctuated, peaking at $941 in mid-October and generally hovering between $200 to $700 for the remainder of the quarter. Active users remained relatively stable, starting at 3.4K and ending at 3.6K.
Bloons TD Battles, another title from Ninja Kiwi, experienced a consistent download rate, with weekly numbers around 400 to 500. Revenue showed some variability, peaking at $857 at the end of September and maintaining a range of $200 to $800 throughout the quarter. Active users saw a slight decline from 3.7K to around 3K by the end of December.
Plants vs. Zombies™ by Electronic Arts had a modest performance with weekly downloads ranging from 176 to 553. Revenue remained low, peaking at $107 in early November and averaging around $60 in December. Active users started at 1.7K in October and dropped to approximately 1.2K by the end of the quarter.
Bloons TD 6, also from Ninja Kiwi, showed consistent weekly downloads, averaging around 150 to 200. Revenue peaked at $3.2K in late October and generally stayed between $1.5K to $2K for most of the quarter, with a spike to $2.7K in the last week of December. The number of active users remained stable, fluctuating between 1.2K to 1.4K.
These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance trends for the top tower defense games on iOS in New Zealand during the fourth quarter of 2021. For more detailed analytics and insights, visit Sensor Tower.
